TPG Architecture Recently Completed Bassett Furniture Store in Texas
Bassett Furniture is a furniture manufacturer and retailer, headquartered in Bassett, Virginia. The company recently opened the prototype store in Frisco, Texas. The project was completed by TPG Architecture.
“When tasked with conceptualizing a new prototype store for Bassett Furniture, our design team was inspired by the legacy brand’s high quality craftsmanship and its original Bassett, Virginia workshop heritage. Bassett Furniture wanted the store to be an evolution of their existing home-centered concept. The exterior design is a modern take on classic design, with a welcoming portico and an elegantly lit exterior that draws customers after dark. The entry doors are fitted with live-edge maple door pulls and wooden signage crafted in the Basset factory, an expression of Bassett’s commitment to craftsmanship. Just beyond the entry foyer, the central Great Room serves as a showcase for all of Bassett’s best-selling, customizable casegoods, upholstered furniture, and decor. Design associates walk clients through this area to review design options – all featured in custom-designed wall and fixture displays – without having to display every customizable piece on the floor, or rely on digital tools which don’t clearly express quality and feel. The Great Room serves to support the Design Studio just beyond it. The Studio provides space where design associates have consultations with their clients. This room is naturally lit with generous skylights, and features computer workstations where designers can sit with associates to finalize custom details and sales transactions. Flanking either side of the Great Room are Style Rooms which display collections by style and price point, as well as Bassett’s highly customizable Bench*Made collection, hand crafted from American red oak and maple. The store features stamped concrete flooring in the foyer and entryway, and walnut plank throughout the sales floor. A neutral palette of off whites and pale gray allows the furniture and decor be the focal points in the store without competing with the collections on display,” said TPG Architecture
- Location: Frisco, Texas
- Date completed: 2018
- Size: 15,000 square feet
- Design: TPG Architecture