Inside Arte International Showroom in London
Arte International, a designer and manufacturer of sophisticated wall-coverings, opened its latest showroom in the beating heart of the Design Centre Chelsea Harbour in London. The interior was completed by Belgian interior design and branding agency Creneau International.
“Arte International wanted the design for their new showroom to fulfil two purposes. First, it had to allow designers to easily browse through the massive collections of high-end wallcoverings which Arte designs and produces. At the same time, it had to truly submerge all guests in the Arte universe. The brief was dual. Our designers were to logically structure and organise the numerous types of wall coverings, while conveying the story and identity of the brand at the same time. Our idea was to create a type of chamber of curiosities, where visitors can explore and enjoy every corner of the Arte universe. The set-up of the new showroom allows visitors to easily browse through the immense range of wall coverings and search by colour, pattern or collection. A huge leather-clad library offers a new home to thousands of samples and all collection books. One side of the showroom is covered with a faceted wall, containing a selection of Arte’s glossy and moiré wall coverings. The facets showcase the look and feel of the wall coverings in different lighting conditions. A seating area is placed in the middle of the room. Visitors can take a stylish seat while waiting, leafing through books and magazines, or browsing through the Arte collections. We wanted Arte to speak its inspirational voice throughout the showroom. This was accomplished by incorporating several golden quotes in the interior design. Arte puts an incredible amount of detail into the design of their products. We needed to match their level of refinement in all the different elements of the showroom. The furniture, flooring and objects are therefore all made exclusively with high-end materials and finished with the utmost attention to detail,” said Creneau International
- Location: London, England
- Date completed: 2016
- Design: Creneau International