An Inside Look at Emilia Wickstead Flagship Store in London

An Inside Look at Emilia Wickstead Flagship Store in London

Emelia Wickstead is a ready-to-wear brand founded by British-based and New Zealand born designer Emilia Wickstead. A favorite designer of the Duchess of Cambridge, she is known for her timeless and wearable formalwear. This London-based flagship store is arranged over two floors, in an enviable corner building on Sloane Street. The project was designed by London-based interior and architectural design studio Fran Hickman.

“This 2,000 sq ft split space is designed to tell both sides of the Emilia Wickstead story. The ground floor is architecturally focused. Our chic, sophisticated use of materials, inspired by Emilia’s feminine, strictly tailored approach, reflects the spirit of Le Corbusier’s modernist Villa Savoye: carefully considered, sweeping cuts of terrazzo combine with sharp, clean lines and soft, curved forms. The lower ground imitates a private dressing room. Upholstered wall panels, bathed in Emilia’s signature pink, hide an atelier, a larger fitting room, wardrobes and a guest bathroom. The furnishing and fabrics all take their cue from the floral playfulness of Dorothy Draper,” explained studio Fran Hickman

  • Location: London, England
  • Date completed: 2017
  • Size: 2,000 square feet
  • Design: Fran Hickman
  • Photos: Annabel Elston
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Chic, sophisticated use of materials
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Sharp, clean lines
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Terrazzo floor
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Soft, curved forms
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Exterior